LINKEDIN BY-THE-NUMBERS (Q3 September 2020)

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September 28, 2020

A DEFINITIVE GUIDE TO LINKEDIN BY-THE-NUMBERS

(QUARTERLY 60 POINT GUIDE)

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LinkedIn Global User Distribution Data (Sept, 2020)

Data Sources: 
LinkedIn Public Data ( https://about.linkedin.com/ )
Statista ( https://www.statista.com/search/?q=linkedin )
ComScore ( https://www.comscore.com/Insights/Rankings )
Alexa ( https://www.alexa.com/siteinfo/linkedin.com )
Alexa ( https://www.alexa.com/topsites )
SimilarWeb ( https://www.similarweb.com/website/linkedin.com )
SimilarWeb ( https://www.similarweb.com/top-websites )
Microsoft ( https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q4/performance)
LinkedIn Sales Navigator Search Data (Sept, 2020)

Symbol Key:
Sustained Increase since July 2020 (or from Q3 2019): ↑
Sustained Decline since July 2020 (or from Q3 2019): ↓
Shallow Increasing Trend since July 2020 (or from Q3 2019): →
Shallow Declining Trend since July 2020 (or from Q3 2019): ←
No Change since July 2020 (or from Q3 2019): ↔

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1] #1 Global Professional Networking Platform by Registered Userbase Size

2] (Gross) Revenue +$181m↑ (+10%↑)

3] -$372m↑: Total Operating Loss

(https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q4/press-release-webcast)

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4] 21.8%↓ of the Global Desktop Userbase is Active

(139.8m as a percentage of 706m)

5] 78.2%↑: of the Global Desktop Userbase is Inactive

(706m-140m = 566m / 566m as a percentage of 706m)

6] 1.8% of the Registered Userbase creates 97.94%↓ of all user-generated content

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Global Desktop & Mobile User Engagement Data (Aug, 2020) [a]
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Global Desktop & Mobile User Engagement Data (Aug, 2020) [b]

7] 0.28%↓: 1.98m of Userbase are Paying Subscribers (No Free Triallists)

7] #7↔: (Aug 2020) Category Ranking (Technology/Computers/Electronics)

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Global Category Rank for Global Active Desktop/Mobile Web User Traffic Volume (Technology: Internet/Telecoms/Social Network)

8] #22↑ (Aug 2020) Active Global Mobile App & Web/Desktop User Traffic Rank

(30 Day/6 Month Retrospective Global Active Desktop User Traffic Volume)

9] #22↑ (Aug 2020) Active US Mobile App & Web/Desktop User Traffic Rank

(30 Day/6 Month Retrospective Global Active Desktop User Traffic Volume)

10] #57↑: (Sept 2020) Active Global Mobile Web/Desktop User Traffic Rank

(30 Day/6 Month Retrospective Global Active Desktop User Traffic Volume)

11] #57↑ (Sept 2020) Active Global Mobile Web/Desktop User Traffic Rank
(30 Day/3 Month Retrospective US-based Active Desktop User Traffic Rank)

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12] #27↑ (Sept 2020) Active US Mobile Web/Desktop User Traffic Rank
(30 Day/3 Month Retrospective US-based Active Desktop User Traffic Rank)

13] 6.6↑Aug 2020 Pageviews Per Average Global Active Mobile Web/Desktop User Per Average Log In Session

14] 8.49↑Sept 2020 Pageviews Per Average US Active Desktop/Mobile Web User Per Average Log In Session

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15] 7m:33s↓: Aug 2020 Minutes/Seconds Per Average Global Active Mobile Web/Desktop User Per Average Log In Session)

16] 10m:47s↓: Sept 2020 Minutes/Seconds Per Average US Active Desktop/Mobile Web Per Average Log In Session)

17] 30.05%↑: Aug 2020 Global Mobile Web/Desktop Bounce Rate

(Percentage of Global Site Visitors Who Log Out After a Single PageView)

18] 19.5%↑: Aug 2020 Feb 2018 US Desktop/Mobile Web Bounce Rate

(Percentage of US Site Visitors Who Log Out After a Single PageView)

19] 95.8m↑: Aug 2020 Unique US Desktop/Mobile Web Log Ins

(Total Monthly Unique US Website Visitors on Desktop/Mobile Web)

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20] 50.6m↑: Sept 2020 Unique US Desktop Log Ins

(Total Sept 2020 Monthly Unique US Website Visitors on Desktop)

21] 706m↑: JSept 2020 Officially Declared Registered Profiles

(Total Global Registered Users (Desktop/Mobile Web/Mobile App)

22] 139.8m→: Sept 2020 Registered Monthly Visiting Users

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Internal Site Activity Metrics

(Total Registered Monthly Visiting Users (Desktop/Mobile Web/Mobile Web/Mobile App) [Linkedin’s chosen monthly user activity measure differs from the standard everywhere else across the sector of Monthly Active Users because it includes once and only visitors who bounce out each month after only a single one minute Pageview never or rarely ever to log back in again]

23] 1.61b↑: Aug 2020 Total Global Log Ins

(Total of Log In Sessions Per Month on Desktop/Mobile Web)

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24]  11.5%↑: Aug 2020 Average Global MVUs as a percentage of Userbase

(1.61b Log Ins/139.8m MVUs: Average Log In Sessions Per Month Per Average Active User)

30: (Days Per Average Month)

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25] 268.3m↑: Aug 2020 Average Global Monthly Log Ins

(6 Month Total of 1.61b Log Ins contributed by  706m Users)

26] 2.28↓: Aug 2020 Total Average Global Annual User Log In Sessions

(Average Log In Sessions Per Average Month Per Average User)

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26] 27.36↓: Aug 2020 Total Average Global Annual User Log In Sessions

12: (Months in a Year)

(2.28 x 12: Average Log In sessions Per Average User Per Average Year)

27] 180.58↓: Aug 2020 Total Average Global Logged In User Minutes

(27.36 Average Annual Log Ins x 6.6m Average Log In Sessions: Average Annual Logged In Minutes Per Average User)

60: (Minutes in an Hour)

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28] 3.01↑: Aug 2020 Total Average Global Annual Logged In User Hours Per Average User

(180.58 Total Average Annual Logged In Minutes/60 mins: Average Annual Total Logged in Hours Per Average User)

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29] 189m↑: Sept 2020 USA Registered User Profiles

30] 160m↑: Sept 2020 Europe Registered User Profiles

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Global Distribution of Desktop Users

31] 190m↑: Sept 2020 Asia Pacific Registered User Profiles

32]  140m↑: Sept 2020 Latin America Registered User Profiles

33] 61m↑: Sept 2020 Latin America Registered User Profiles

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34] 0.11%↑: Aug 2020 Global User Traffic Referral from Display Advertising.

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35] 0.11%↑ of Global User Traffic derives from Referral Websites.

36] 33.32%↑: Social Media User Traffic Referral derives from Facebook.

37] 27.54%↑: Social Media User Traffic Referralderives from YouTube.

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38] 12.85%↑: Social Media User Traffic Referral derives from Twitter.

39] 9.61%↑: Social Media User Traffic Referral derives from Slideshare.

40] 5.41%↑: Social Media User Traffic Referral derives from WhatsApp.

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Global Distribution & Top 5 Countries’ Percentage Share of Desktop User Traffic

41] +0.43%↑: Aug 2020 (Monthly) Change in US Desktop User Traffic Share

42] -2.9%↓ Aug 2020 (Monthly) Drop in UK Desktop User Traffic Share

43] +7.3%↑: Aug 2020 (Monthly) Rise in India Desktop User Traffic Share

44] +3.86%↑: Aug 2020 (Monthly) Rise in Canada Desktop User Traffic Share

45] +1.53%↑: Aug 2020 (Monthly) Rise in Brazil Desktop User Traffic Share

LI Alexa Global Audience Demographics Data (05.11.18)

46] 18.8%↑ of Userbase is comprised of 18-24 Year Old Users (July 2020).

47] 68.6%↑ of Userbase is comprised of 25-34 Year Old Users (July 2020).

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48] 15.8%↑ of Userbase is comprised of 35-54 Year Old Users (July 2020).

49] 2.7%↑ of Userbase is comprised of 55+ Year Old Users (July 2020).

50] 2.43%↑: of User Traffic originates from Public Search (Aug 2020).

5199.66%↑: Aug 2020 of Search Traffic originates from Organic Search

52] 0.34%↑: Aug 2020 of Search Traffic originates from Paid Search

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53] 632,171 Total Number of Websites Linking in (Sept 2020)

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54] 22.8↑: Google Top Share of Outbound User Traffic (Sept 2020)

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Top Bing/Yahoo Search Result Keywords/Keyphrases
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Top Google Search Result Keywords/Keyphrases

55] 17,651↑: Bing & Yahoo Pay Per Click (PPC) Keywords

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56] 6,862↑: Google Pay Per Click (PPC) Keywords

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57] 2.27↑:(Sept 1-15 2020)Average Public Search Ad Position

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58] 363↓: (Sept 1-15 2020)Estimated Pay Per Click Ad (PPC) Clicks Per Day

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59] $94,412↓: (Sept 2020) Average Pay Per Click (PPC) Monthly Ad /Budget

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60] $683,011↓: (Sept 2020) Search Engine Optimization (SEO) Traffic Value

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E&OE

For a deeper dive into LinkedIn data and source links, go here:

■ https://about.linkedin.com/
■ https://www.comscore.com/Insights/Rankings
■ https://www.alexa.com/siteinfo/linkedin.com
■ https://www.alexa.com/topsites
■ https://www.quantcast.com/linkedin.com
■ https://www.quantcast.com/top-sites/
■ https://www.similarweb.com/website/linkedin.com
■ https://www.similarweb.com/top-websites
■ https://www.statista.com/search/?q=linkedin

■ https://www.statista.com/statistics/273505/global-linkedin-age-group (July 2020)

■ https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ (July, 2020)
■ https://www.statista.com/statistics/264109/group-memberships-of-linkedin-users/
■ https://www.statista.com/statistics/241815/market-share-of-linkedins-us-social-network-ad-revenue/
■ https://www.statista.com/statistics/264116/weekly-linkedin-usage-of-registered-users/
■ https://www.statista.com/statistics/264074/percentage-of-paying-linkedin-users/
■ https://www.statista.com/statistics/274052/number-of-unique-visitors-to-linkedin/
■ https://www.statista.com/chart/6658/linkedin_-the-size-of-the-facebook-threat/
■ https://www.statista.com/statistics/199269/frequency-of-use-among-linkedin-users-in-the-united-states/
https://www.statista.com/chart/525/stock-performance-of-linkedin-facebook-groupon-and-zynga/
■ https://www.statista.com/statistics/246176/share-of-us-internet-users-who-use-linkedin-by-household-income/
■ https://www.statista.com/statistics/305245/us-social-network-penetration-age-group/
■ https://www.statista.com/chart/335/linkedins-revenue-growth/
■ https://www.statista.com/statistics/194459/frequency-with-which-registered-us-linkedin-users-update-profile/
■ https://www.statista.com/statistics/311754/linkedin-employee-ethicity-department-us/
■ https://www.statista.com/statistics/280318/social-networks-market-share-held-by-linkedin-in-the-united-kingdom-uk/
■ https://www.statista.com/statistics/490204/regions-ranked-by-the-number-of-linkedin-members-in-the-uk/
■ https://www.statista.com/statistics/622889/linkedin-social-network-market-share-in-italy/

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E&OE

SovereignVision © September, 2020

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