LinkedIn By-The-Numbers (Q2/June 2018)

Data Sources: 
LinkedIn Public Data ( https://about.linkedin.com/ )
Statista ( https://www.statista.com/search/?q=linkedin )
ComScore ( https://www.comscore.com/Insights/Rankings )
Alexa ( https://www.alexa.com/siteinfo/linkedin.com )
Alexa ( https://www.alexa.com/topsites )
Quantcast ( https://www.quantcast.com/linkedin.com )
Quantcast ( https://www.quantcast.com/top-sites/ )
SimilarWeb ( https://www.similarweb.com/website/linkedin.com )
SimilarWeb ( https://www.similarweb.com/top-websites )
Microsoft ( https://www.microsoft.com/en-us/Investor/earnings/FY-2018-Q2/performance)
LinkedIn Sales Navigator Search Data (June, 2018)

Symbol Key:
Sustained Increase since March 2018 (or from Q2 2017): ↑
Sustained Decline since March 2018 (or from Q2 2017): ↓
Shallow Increasing Trend since March 2018 (or from Q2 2017): →
Shallow Declining Trend since March 2018 (or from Q2 2017): ←
No Change since March 2018 (or from Q2 2017): ↔

1] #1 Global Professional Networking Platform by Registered Members/User Traffic

2] -$265m↑: Total Operating Loss for Calendar Q2 2018

(https://www.microsoft.com/en-us/Investor/earnings/FY-2018-Q2/performance)

3] 20.7%↓: of the Global Desktop Userbase is Active

(119m as a percentage of 575m)

4] 79.3%↑: of the Global Desktop Userbase is Inactive

(575m-119m = 456m / 456m as a percentage of 575m)

5] 1.6%↑: of the Registered Userbase creates 98.81%↑ of all User-generated content

LI Similar Web Log In Data (4)

LI Similar Web Log In Data (5)

LI Similar Web Log In Data (6)

6] 0.26%↓: 1.09m of the Registered Userbase are Paying Subscribers (No Free Triallists)

7] #7↔: (June 2018) Category Ranking

(Website’s Global Category Rank for Global Active Desktop/Mobile Web User Traffic Volume (Internet/Telecoms/Social Network)

8] #34↓: (June 2018) Active Global Desktop User Traffic Ranking Trend

(30 Day/1 Year Retrospective on Global Active Desktop User Traffic Volume Ranking )

9] #50↑: (June 2018) Active Global Mobile Web/Desktop User Traffic Rank Average

(30 Day/6 Month Retrospective on Global Active Desktop User Traffic Volume)

10] #14↓: (June 2018) Active US Desktop User Traffic Ranking Trend
(30 Day/1 Year Retrospective on US-based Active Desktop User Traffic Rank Trend)

LI Alexa US-Global User Traffic-User Engagement Trend (06.03.18)

11] #20↑: (June 2018) Active US Desktop/Mobile Web User Traffic Ranking Average

(30 Day/6 Month Retrospective on US-based Active Desktop/Mobile Web User Traffic Volume Ranking)

12] #12↑: June 2018: Active US Desktop/Mobile Web User Traffic Volume Ranking Average

(30 Day/18 Month Retrospective on US-based Active Desktop/Mobile Web User Traffic Volume Ranking Trends)

13] 6.42↑: June 2018 Pageviews  Per Average Global Active Desktop User Per Average Log In Session

14] 5.89↑: June 2018 Pageviews Per Average Active Desktop/Mobile Web User Per Average Log In Session

15] 6m:18s↓: June 2018 Minutes/Seconds Per Average Global Active Desktop User Per Average Log In Session)

16] 5m:83s↓: June 2018 Minutes/Seconds Per Average Global Active Desktop/Mobile Web Per Average Log In Session)

17] 28.64%↑: June 2018 Desktop Bounce Rate

(Percentage of Global Desktop Site Visitors Who Log Out After a Single Pageview)

18] 33.36%↑: June 2018 Feb 2018 Desktop/Mobile Web Bounce Rate

(Percentage of Global Desktop Site Visitors Who Log Out After a Single Pageview)

19] 93.6m↑: June 2018 Unique US Desktop/Mobile Web Log Ins

(Total Monthly Unique US Website Visitors on Desktop/Mobile Web)

20] 51.1m↑: June 2018 Unique US Desktop Log Ins

(Total June 2018 Monthly Unique US Website Visitors on Desktop)

21] 575m→: June 2018 Officially Declared Registered Profiles

(Total Registered Users (Desktop/Mobile Web/Mobile App)

22] 119m→: June 2018 Officially Declared MVUs

(Total Registered Monthly Visiting Users (Desktop/Mobile Web/Mobile Web/Mobile App) [Linkedin’s chosen monthly user activity measure differs from the standard everywhere else across the sector of Monthly Active Users because it includes once and only visitors who bounce out each month after only a single one minute Pageview never or rarely ever to log back in again]

LI Alexa US-Global User Traffic-User Engagement Deterioration (Jan 2018-May 2018)

23] 843.4m↑: June 2018 Total Global Log Ins

(Total of Log In Sessions Per Month on Desktop/Mobile Web)

24]  7.09↓: June 2018 Average Global Log In Ratio

(843.4m Log Ins/119m MVUs: Average Log In Sessions Per Month Per Average Active User)

30: (Days Per Average Month)

25] 1.47↑: June 2018 Average Global Monthly Log Ins

(Monthly Total of 843.4m Log Ins contributed by  575m Registered Users)

(Average Log In Sessions Per Average Month Per Average User)

12: (Months in a Year)

26] 17.64↑: June 2018 Total Average Global Annual User Log In Sessions

(1.47 x 12: Average Log In sessions Per Average User Per Average Year)

27] 88.2↑: June 2018 Total Average Global Logged In User Minutes

(17.64 Average Annual Log Ins x 5m Average Log In Sessions: Average Annual Logged In Minutes Per Average User)

60: (Minutes in an Hour)

28] 1.47↑: June 2018 Total Average Global Annual Logged In User Hours Per Average User

(195 Total Average Annual Logged In Minutes/60 mins: Average Annual Total Logged in Hours Per Average User)

100%: Jun 2018 Active Global Userbase User Traffic Share (Total Global Percentage of Active Desktop/Mobile Web Traffic)

29] 27.78%↑: June 2018 US Active Desktop User Traffic Share

(30 Day Retrospective Average US-based Percentage Share of Active Global Desktop/Mobile Web User Traffic)

30] 6.47%↑: June 2018 Active India Desktop User Traffic Share

(30 Day Retrospective Average India-based Percentage Share of active Global Desktop/Mobile Web User Traffic)

LI Alexa Global User Traffic Distribution-User Engagement Data (03.08.18) [Raw]

LI Alexa Global User Engagement-User Distribution Statistics (04.02.18)

31] 5.88%↑: June 2018 Active UK Desktop User Traffic Share

(30 Day Retrospective Average Average UK-based Percentage Share of Global Active Desktop/Mobile Web User Traffic)

32] 5.11%↑: June 2018 Active France Desktop User Traffic Share

(30 Day Retrospective Average France-based Percentage Share of Active Global Desktop/Mobile Web User Traffic)

33] 5.33%↑: June 2018 Active Brazil Desktop User Traffic Share

(30 Day Retrospective Average Brazil-based Percentage Share of Active Global Desktop User Traffic)

34] 41.1%↑: June 2018 US Active Desktop User Traffic Share

(Overall US-based Percentage Share of Active Global Desktop User Traffic)

35] 6.6%↑: June 2018 UK Active Desktop User Traffic Share

(Overall UK-based Percentage Share of Active Global Desktop User Traffic)

36] 5.4%↑: June 2018India Active Desktop User Traffic Share

(Overall India-based Percentage Share of Active Global Desktop User Traffic)

37] 4.8%↑: June 2018 France Active Desktop User Traffic Share

(Overall France-based Percentage Share of Active Global Desktop User Traffic)

38] 3.1%↑: June 2018 Active Canada Desktop User Traffic Share

(Overall Canada-based Percentage Share of Active Global Desktop User Traffic)

39] #14↔: June 2018 US Active Desktop User Traffic Ranking

(Overall Active US-based Desktop User Traffic Volume Ranking)

40] #16↔: June 2018 UK Active Desktop User Traffic Ranking

(Overall Active UK-based Desktop User Traffic Volume Ranking)

LI Alexa Global Audience Demographics Data (05.11.18)

41] #24↑: June 2018 India Active Desktop User Traffic Ranking

(Overall Active India-based Desktop User Traffic Volume Ranking)

42] #13↑: June 2018 France Active Desktop User Traffic Ranking

(Overall Active France-based Desktop User Traffic Volume Ranking)

43] #19↑: June 2018 Canada Active Desktop User Traffic Ranking

(Overall Active Canada-based Desktop User Traffic Volume Ranking)

44] +9.26%↑: June 2018 Global Active Desktop User Traffic Trend

(Percentage Decline in US Desktop/Mobile Web Traffic)

45] +8.40%↑: June 2018 : US Active Desktop User Traffic Trend

(Percentage Decline in US Desktop/Mobile Web Traffic)

46] +10.00%↑: June 2018 India Active Desktop User Traffic Trend

(Percentage (Decline in Indian Desktop/Mobile Web Traffic)

47] +7.56%↑: June 2018 UK Active Desktop User Traffic Trend

(Percentage Decline in UK Desktop/Mobile Web Traffic)

48] +10.47%↑: June 2018 France Active Desktop User Traffic Trend

(Percentage Decline in French Desktop/Mobile Web Traffic)

49] +11.31%↑: June 2018 Brazil Active Desktop User Traffic Trend

(Percentage Decline in Brazilian Desktop/Mobile Web Traffic)

50] 37%: (*May 2016*) Percentage of Active Userbase Memberships of at least 1-9 Groups

[Statista Survey Snapshot Shortly After Radical Groups Redesign of Oct 14, 2015]

LI Quantcast US User Traffic-User Engagement Trend Data (06.09.18)

E&OE

For a deeper dive into LinkedIn data and source links, go here:

■ https://about.linkedin.com/
■ https://www.comscore.com/Insights/Rankings
■ https://www.alexa.com/siteinfo/linkedin.com
■ https://www.alexa.com/topsites
■ https://www.quantcast.com/linkedin.com
■ https://www.quantcast.com/top-sites/
■ https://www.similarweb.com/website/linkedin.com
■ https://www.similarweb.com/top-websites
■ https://www.statista.com/search/?q=linkedin
■ https://www.statista.com/statistics/264109/group-memberships-of-linkedin-users/
■ https://www.statista.com/statistics/241815/market-share-of-linkedins-us-social-network-ad-revenue/
■ https://www.statista.com/statistics/264116/weekly-linkedin-usage-of-registered-users/
■ https://www.statista.com/statistics/264074/percentage-of-paying-linkedin-users/
■ https://www.statista.com/statistics/274052/number-of-unique-visitors-to-linkedin/
■ https://www.statista.com/chart/6658/linkedin_-the-size-of-the-facebook-threat/
■ https://www.statista.com/statistics/199269/frequency-of-use-among-linkedin-users-in-the-united-states/
https://www.statista.com/chart/525/stock-performance-of-linkedin-facebook-groupon-and-zynga/
■ https://www.statista.com/statistics/246176/share-of-us-internet-users-who-use-linkedin-by-household-income/
■ https://www.statista.com/statistics/305245/us-social-network-penetration-age-group/
■ https://www.statista.com/chart/335/linkedins-revenue-growth/
■ https://www.statista.com/statistics/194459/frequency-with-which-registered-us-linkedin-users-update-profile/
■ https://www.statista.com/statistics/311754/linkedin-employee-ethicity-department-us/
■ https://www.statista.com/statistics/280318/social-networks-market-share-held-by-linkedin-in-the-united-kingdom-uk/
■ https://www.statista.com/statistics/490204/regions-ranked-by-the-number-of-linkedin-members-in-the-uk/
■ https://www.statista.com/statistics/622889/linkedin-social-network-market-share-in-italy/

E&OE

SovereignVision © June, 2018

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